Design tabloid size artwork that represents the Moscow Farmers Market, the #8 farmers market in the nation. Promote the artwork in order to win the popular vote, and adapt the artwork into a poster.
I created a poster that showcased a 3 by 3 grid of acrylic produce paintings. When the poster visuals won over 40% of the public vote, I worked with the market to develop a cohesive typographic layout.
In designing this poster, I created fresh visuals that appeal to people in the Moscow-Pullman area.
I addressed this challenge by showcasing our community's values through a scalable design.
The market is home to many artisans, so its poster needed a human touch. Rather than digitally draw like other submissions, I handpainted over 12 fruits and veggies. Then, I scanned and digitally adjusted each painting to preserve the acrylic on canvas texture.
I needed to advertise my design on social media to gain votes in the poster competition. I wanted my artwork to hold up digitally and in print, with and without text. Designing on a grid allowed me to adjust my artwork later-on without compromising the balanced composition the public expected to see on the poster.
Some paintings did not make it onto the poster because they aren't local produce and because of size constraints. I wanted to share these paintings with my community, and I wanted people to be able to access the poster artwork after the 2021 market season. Listening to the requests of community members, I sold original paintings in the Co-op on the UIdaho campus and created a Redbubble store with painted produce merchandise.
My Moscow Farmers Market poster competition entry needed to resonate with the community and be shared by it. My use of texture, a modular grid, and a Redbubble store helped me win the competition and share my work even wider.
